Google Escalates AI Arms Race with Gemini Enterprise, Taking Direct Aim at Corporate Clients

In a major strategic move to dominate the enterprise AI landscape, Alphabet’s Google unveiled Gemini Enterprise on Thursday, a powerful new platform designed to integrate advanced artificial intelligence directly into the workflow of corporate clients.

The launch marks a significant escalation in the intensifying battle for the lucrative corporate AI market, where Google is competing directly with rivals like Microsoft, OpenAI, and Anthropic. Gemini Enterprise is positioned as a conversational AI hub, allowing employees to interact dynamically with their company’s proprietary data, documents, and internal applications.

“Gemini Enterprise will be powered by our most advanced AI models,” a Google representative stated, framing the platform as a leap beyond its existing offerings.

The new suite promises to deliver value through a dual approach: it will provide a range of pre-built Google AI agents for complex tasks like in-depth research and data analysis, while also equipping companies with the tools to build and deploy their own custom AI agents tailored to specific business needs.

The platform has already secured a roster of high-profile early adopters, signaling strong initial market interest. Founding customers include apparel giant Gap, design collaboration leader Figma, and fintech firm Klarna.

Gemini Enterprise builds upon the AI features already available in Google Workspace, effectively creating a more powerful and dedicated AI environment for businesses ready to deepen their investment. This launch underscores Google’s strategy to leverage its broad ecosystem and cutting-edge AI research to capture a larger share of enterprise spending, transforming how companies operationalize their data and automate critical tasks.

Pricing and Availability

Gemini Enterprise is available in two enterprise tiers, Standard and Plus, starting at $30 per seat per month on annual plans. A Gemini Business edition aimed at small teams and departments starts at $21 per seat per month, with rollout in the coming weeks and a 30-day free trial.